At US Marina Group, marketing is integral to our 360° Marina Management Program. Every marina brings unique challenges, location, size, and history; there’s no one size fits all formula for success. For Buenaventura Marina & Dry Stack in Rio Hato, Panama, our primary target audience is local boat owners looking for a safe, convenient place to store their vessels with full and extensive amenities offered by the luxury resort property on-site. To showcase the marina, our on-site team created an annual event called Buenaventura Marine Expo, recently held this past April
The event served as a type of “fam-trip” to bring area prospects to the facility and promote not only the protected wet and dry storage slips, but the entire luxury offered by Buenaventura resort. The Expo also served as the venue for other area companies to showcase their new boats, jet skis, and fishing gear. Exhibitors also included marine-related products, art, and fashion. The on-site restaurant provided food, music, and drinks. The annual event drew hundreds of people to the marina.
With offices in Fort Lauderdale and West Palm Beach, FL, US Marina Group is a premier 3rd party marina management and advisory company for marinas in the US and abroad.