MARINA TYPES

Wet Slips

From 50 to 500 boat slips, wet slip marinas require significant attention to detail. USMG knows how to manage those details and create a culture of energy, enthusiasm, and success.

Dry Storage

Whether in buildings or outside racks, dry boat storage is an efficient way to maximize land space. Experience in these businesses is required. USMG has that experience.

Center Consoles to Superyachts

Small boats and superyachts have very different needs and expectations at marinas. We know how to deal with those differences. USMG has deep background with all facets and sizes of boats and yachts.

Transient vs long-term business

Some marinas are more driven by transient business, others more suited for seasonal or annual customers. Understanding how to handle those operational differences is a strength for USMG.

Inland/coastal

Inland and coastal marinas are very different and must be managed differently. Lakes and waterways have different circumstances for marinas. USMG knows how to manage the different assets

Domestic/International

USMG has experience operating Caribbean and Latin America marinas, as well as all domestic markets. Each market brings a unique set of requirements, laws, and regulations.

MARINA OPERATIONS

Revenue Generation

Slip revenues drive the marina, but other revenues can be big contributors. Managing all revenues streams and identifying new ones is paramount. USMG is continuously focused on maximizing revenues while maintain excellent customer retention rates.

Staff Guidance/Oversight

Staff behavior, attitude and professionalism will make or break the customer’s marina experience. USMG has a resort background and the special ability to get the best and bring out the best in all staff.

Customer Engagement

Listening to customers, learning from customers, and delivering what customers want is the secret sauce to success. USMG “walks the walk “with customer engagement.

Dock Maintenance and Repair

A well-kept marina is essential. Ongoing repairs, maintenance and replacement plans are a key part of Marina Management. USMG has strong backgrounds in this field.

Environmental Management

It is critical that marinas are operated with the highest level of attention to the environment. Proper protocols, procedures and management should all be in place to operate a “Clean Marina”.

SALES & MARKETING

Social Media

Marinas and social media can go “hand in hand”. Proper utilization of social media and SEO to keep your marina in the forefront of customers and potential customers and your community is vital. USMG associates excel in this field.

Boat Shows

No matter where your marina is located, there is likely a boat show or two in your area. Exhibiting in those shows to maximize your ROI is an art. USMG has been doing boat shows for over 30 years and knows the how, when and where for boat shows

Sales Strategy

Filling your marina isn’t as easy as it sounds. Boats sell, people move, boats travel. How you sell and who you sell take finesse and strategy. USMG knows the steps to fill your marina.

Public Relations

Use of the media and understanding of the best PR tactics are important to ensure your marina gets attention from the local community and boating community. When people talk about marinas, you want it to be yours!

On-site Event Promotions

Marinas can be an excellent place for community events and customer events. Marinas need life and energy and USMG knows how to bring that excitement on-site!

AMENITY MANAGEMENT

Fuel Dock operations

Gas and diesel services include more than pumping fuel. Tanks, dispensers and fuel lines must be monitored. Inventories must be documented and reconciled. Pricing and margins must be constantly evaluated. USMG has had fueling facilities on-site in most of their marinas.

Maintenance and Repair

Retail Operations

Bait, tackle, refreshments, supplies or gifts. Ship stores at marinas can be excellent profit centers or simply a convenience to boaters. USMG has the ability to manage the products, the margins, and the controls with a full understanding of those niche stores.

Boat Club/Rental Operations

Attracting potential boat owners to your property by renting them boats is a great way to grow your customer base. Boat rental businesses, whether run in-house or by a credible, experienced outside rental company can be a “win-win”. USMG also has background in operating boat rental businesses.

FINANCIAL/ACCOUNTING

Measured Metrics

Occupancy, lineal feet, ADR, are just a few measurements for marinas. There is a host of other ways to evaluate a marina’s success and progress and USMG uses them all.

Financial Reporting

Accurate and timely financial reporting from your marina management operator is obviously critical and the cornerstone to a proper relationship. USMG excels in this ability uses proper marina software that can adapt to most any reporting methods, you, as the owner, would require.

Forecasting/Budgeting

USMG believes strongly in budgeting and forecasting and uses those tools necessary to provide accurate projections with sound assumptions. USMG has a history of excellence in accuracy when tracking budgets to actual results in their marinas.

Capital Projects

Capital projects also require a great deal of analysis and financial management. Timing of capital outlays and management of capital projects is a strength of USMG. We have working relationships with the major dock manufacturers, engineering consultants and equipment suppliers.

ASSET OVERSIGHT

Repossession and Foreclosure Management

Stabilizing a marina property following a lender repossession or forced takeover is not the same as managing a regular marina operation. USMG understands the differences and can assist lenders in asset protection during these times.

Protective Documentation

Insurance coverages, liability issues, notices to customers, permit documents, regulatory postings, and all other required documentation that is critical to maintain proper status and protocols to minimize damages or litigation. USMG knows the steps and works with legal experts in proper protections.

Storm Facility Preparation

Coastal marinas need extensive preparations to properly secure a facility in the event of a pending hurricane or severe storm. There must be detailed plans in place ahead of time to make sure the facility  and boats are protected, and all persons are safe. USMG has been in the forefront of implementing successful hurricane preparation plans for 30 years.

Insurance/Risk Management

Marinas have a unique set of insurance requirements. Utilizing the proper risk management agents and carriers is essential. USMG team has extensive background dealing with specialists in this field. We know the questions to ask.

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